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  AWG BRANDS  
     
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AWG Brands

Award-winning private label with quality products to provider for all of today’s customer needs.

Best Choice
Best Choice® offers customers the best quality for the best price, and items are equal to or better than the national brand quality. The Best Choice® brand products are priced lower than the leading national brands because they don’t carry the advertising and promotional costs that the national brands have.
We’re always looking for new products that meet or exceed our standards. Adding new Best Choice® products is an ongoing process to improve our program and meet our customer’s needs.

Clearly
We know customers are looking for more healthful alternatives at prices they can easily afford. That’s why AWG Brands created the Clearly brand featuring Clearly Organic, Clearly Gluten Free, and Clearly Free From products. Not only are Clearly products more cost-efficient than national brands, but consumers can avoid extra shopping trips by purchasing conventional store-brands, organic, gluten free, and free from products all in one place.

Superior Selections
Your customer can bring fine dining home with Superior Selections. Our impressive menu of products will delight even the most finicky foodies while making gourmet deliciously affordable. Now your customer won’t have to go out to get outstanding taste, quality, and value. It’s in every bite, dash, and drizzle. From crunchy gourmet nut mixes to bold balsamic vinegar, we’ll make your customers plate and their day, well, SUPERIOR.

IGA
IGA is the world’s largest voluntary supermarket network. The IGA Alliance includes nearly 4,000 IGA Hometown Proud Supermarkets worldwide, and AWG is pleased to be one of IGA’s licensed distribution companies. Our distribution centers in Nashville, TN, and Fort Worth, TX also stock IGA’s exclusive store brand product line, which has provided customers a wide variety of products for more than 80 years.

Always Save
The Always Save® brand is an economic alternative for customers who want the best price with consistent quality.

AWG Brands Promotional Support
• Dedicated brands sales team
• Annual promotional calendar
• Consumer websites for each brand
• POS, social, email, loyalty, & digital coupon resources available for retailer use.

Save-A-Label
The Best Choice Save-A-Label program allows non-profit groups to earn $.03 for each Best Choice UPC redeemed. The steps involved to become registered in this program as well as redeem the Best Choice labels, are extremely simple. A brochure containing a registration form is part of the free Save -A-Label kit available to the store at no cost. Retailers can get all of the Save-A-Label material through their AWG Brands Sales Representative.

 

 

 

Photo of assorted Best Choice products and logo.Photo of assorted Clearly Organic products and logo.Photo of assorted Superior Selections products and logo.Photo of assorted IGA products and logo.Photo of assorted Always Save products and logo.

 

Demonstration Program:
Demonstrations create excitement and fun within a store. With over 70% of purchasing decisions made in the store, one of the best ways to promote products and generate trial is through live demonstrations. AWG Brands has created a demo program to stimulate excitement in our member stores, enhance AWG Brand item sales and market share, heighten consumer awareness, and increase retailer profitability.

Food Safety:
We believe it is our moral responsibility to provide food that is safe and wholesome throughout our distribution centers and through our food delivery process. AWG closely monitors all private label suppliers for food safety measures and regularly tests the Best Choice, Always Save, Superior Selections and Clearly products to make sure they maintain consistent quality. All AWG Brands products carry a 100% customer satisfaction guarantee.

 
 
         
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