Award-winning private label with quality products to provider for all of today’s customer needs.
Best Choice® offers customers the best quality for the best price, and items are equal to or better than the national brand quality. The Best Choice® brand products are priced lower than the leading national brands because they don’t carry the advertising and promotional costs that the national brands have.
We’re always looking for new products that meet or exceed our standards. Adding new Best Choice® products is an ongoing process to improve our program and meet our customer’s needs.
We know customers are looking for more healthful alternatives at prices they can easily afford. That’s why AWG Brands created the Clearly brand featuring Clearly Organic, Clearly Gluten Free, and Clearly Free From products. Not only are Clearly products more cost-efficient than national brands, but consumers can avoid extra shopping trips by purchasing conventional store-brands, organic, gluten free, and free from products all in one place.
Your customer can bring fine dining home with Superior Selections. Our impressive menu of products will delight even the most finicky foodies while making gourmet deliciously affordable. Now your customer won’t have to go out to get outstanding taste, quality, and value. It’s in every bite, dash, and drizzle. From crunchy gourmet nut mixes to bold balsamic vinegar, we’ll make your customers plate and their day, well, SUPERIOR.
IGA is the world’s largest voluntary supermarket network. The IGA Alliance includes nearly 4,000 IGA Hometown Proud Supermarkets worldwide, and AWG is pleased to be one of IGA’s licensed distribution companies. Our distribution centers in Nashville, TN, and Fort Worth, TX also stock IGA’s exclusive store brand product line, which has provided customers a wide variety of products for more than 80 years.
The Always Save® brand is an economic alternative for customers who want the best price with consistent quality.
AWG Brands Promotional Support
• Dedicated brands sales team
• Annual promotional calendar
• Consumer websites for each brand
• POS, social, email, loyalty, & digital coupon resources available for retailer use.
The Best Choice Save-A-Label program allows non-profit groups to earn $.03 for each Best Choice UPC redeemed. The steps involved to become registered in this program as well as redeem the Best Choice labels, are extremely simple. A brochure containing a registration form is part of the free Save -A-Label kit available to the store at no cost. Retailers can get all of the Save-A-Label material through their AWG Brands Sales Representative.