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1956 - 1966 |
| In the late 1950s, the real benefit of being an AWG member was realized. This came about as the result of a new pricing structure. With 3% over invoice pricing, for the first time in AWG’s history retailers could buy groceries at a price that would enable them to compete with the chains. As the company grew and more retailers joined the cooperative, the need for more space became critical. |
| In 1956, AWG moved from the warehouse it had occupied for more than two decades across the state line into a 200,000 square foot facility in the Fairfax District in Kansas City, Kansas. The 7,500 square foot freezer stocked 400 items which were packed in insulated chests and loaded on dry grocery trucks for delivery to stores. |
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| In Springfield, a 200,000 square foot warehouse was built to serve the needs of a growing customer base in Southwest Missouri and Arkansas. During this decade, the pace of life at AWG changed. The focus on selling groceries and supporting retailers led to the establishment of several new departments. The Cash & Carry department where retailers could buy single and half case amounts was started, the controlled-label program began; produce, fresh meat and health and beauty care became available from the Kansas City warehouse. |
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