At AWG, it’s our responsibility to provide our retailers all of the products, tools, and services they need to compete favorably. And we can’t do our job without you. You are the products, and, in many cases, help provide the services. That’s why we consider you a partner–and that’s more than just a word to us.

New Vendors
Our category managers are always excited to discuss new product introduction opportunities. To have AWG assess your products and determine which items complement our assortment, please contact one of the following based on the type of product(s) you represent:

Fresh & Perishable
AWGBakeryDeli@awginc.com
AWGMeatSeafood@awginc.com
AWGProduceFloral@awginc.com

Grocery, Dairy & Frozen
AWGCenterStore@awginc.com

VMC (Health Beauty & Wellness, General Merchandise, Specialty Foods)
vmc_customerservice@awginc.com

Existing Vendors
The AWG Partner Gateway is a “best in class” information-sharing portal designed to standardize all communications between AWG/VMC and its vendor and broker partners. AWG/VMC will use this information-sharing portal as the primary and singular way for our vendor partners and their respective broker partners to exchange data, benefiting all trading parties. The AWG Partner Gateway capabilities provide:

• Improve speed and profitability of decision-making;
• Implement long-term demand forecasting capabilities for our vendor partners (including the visibility to drive supply chain efficiencies);
• Significantly reduce manual processing costs via vendor partner workflow automation for overall vendor partner updates; and
• Simplify item management/introduction and information maintenance with our vendor partners

Vendors with existing AWG Partner Gateway access:
To log in to the AWG Partner Gateway, please click the button below and you will be directed to the IRI website.

Active Vendors that need to sign up for AWG Partner Gateway access:
Contact AWGPartnerGateway.Sales@iriworldwide.com for more information
You must include your assigned AP Vendor Code.

Vendor Information and Forms
The Vendor Partner Policy Manual contains guidelines that outline the requirements, specifications, and policies for vendors of AWG and VMC. Click the button below to view the Vendor Partner Policy Manual.

The Vendor Partner Policy Manual contains forms that are in PDF format or Microsoft EXCEL / WORD documents and can be downloaded and saved on your local hard drive or network drive.

NOTICE: these manual forms included in the Vendor Partner Policy Manual will be retired in the future and then only available in the AWG Partner Gateway. Please contact AWGPartnerGateway.Sales@iriworldwide.com to sign up for access.