We support our members through trade shows, merchandising assistance, pricing strategy, and traditional and digital marketing and advertising.
VMC Trade Shows
VMC coordinates two trade shows per year, bringing its members to Kansas City. The VMC Trade Shows provide retailers the opportunity to view new items, gain merchandising ideas, and purchase show items at savings of 10-50%. The shows are also a great medium to establish and reinforce relationships with manufacturers, brokers and the VMC team.
Marketing, Advertising & Digital Promotions Traditional incremental advertising opportunities include:
• Buy 5 Save $5
• Mix & Match 10 for $10
• Web Blast Promotions
• Power Buys
Each of these opportunities help to increase basket sizes by partnering with key vendors and offering product purchase discounts.
Digitally, VMC partners with AWG’s Shopper Engagement Platform (SEP) to offer national and VMC-specific digital coupons to retailers’ customers through loyalty programs. Digital marketing and advertising options are also available to compliment these digital coupon offers.