Supplying AWG retailers with award-winning private brands is possible through an extensive network of more than 400 vendor partners. AWG products are carried in all departments and new items are assessed regularly to keep AWG retailers relevant. The AWG Brands team is also always looking for new vendor partners to help deliver the best quality products at the lowest possible cost.
Vendor partners for Always Save®, Best Choice®, Clearly by Best Choice™, and Best Choice® Superior Selections® items are expected to meet or exceed AWG’s standards to ensure products produced for AWG are safe and satisfy our retailers and their end-consumers.
All vendor partners must participate in and fully comply with AWG’s Supplier Approval Program. This program is managed through ReposiTrack and includes:
AWG has partnered with a third party agency to create a customized quality testing program. All AWG Brands vendors are required to participate in the testing protocol, which includes but is not limited to annual testing by a third party agency, upkeep of product specifications in AWG’s product database, corrective actions based on testing outcome and testing cost association. AWG Brands items are tested against benchmarks.
A vendor partner is required to provide AWG with the following upon request:
AWG also requires all deliveries be made via clean, sound carriers that have not been used for the shipment of pesticides or other harmful non-food materials. The vendor partner must inspect all carriers and materials prior to loading. Materials and carriers shall be free of off-odors, garbage, debris, chemicals and evidence of insect/rodent/pest infestation.
Partnering with AWG on an Always Save®, Best Choice®, Clearly by Best Choice™, or Best Choice® Superior Selections® item is a great way to get a product in up to 3,400 independent grocery stores across the United States. To support the product assortment, AWG runs thirteen promotional events throughout the year. The planned events and the associated effective order dates are communicated to vendor partners several months in advance of the events to allow for accurate pricing and forecasting. Digital coupons and other promotional activity funded by vendor partners are encouraged to generate additional retailer interest.
